Blending Digital and Physical Marketing Can Boost Revenue by 100%
Article by Maja Skokleska & DesignRush October 09, 2024
What makes consumers loyal to a business?
Is it the convenience and accessibility you offer, or the trust you build through face-to-face interactions?
It seems that the secret ingredient is something that is not talked about enough — the seamless experience customers go through when they move between digital and physical touchpoints.
Which is why in this interview, I talked to David Penna, founder and CEO of full-service holistic marketing agency Variable, to discuss:
- The key challenges a holistic marketing approach can address
- Proven holistic marketing strategies that drive revenue
- How to build a consistent and effective marketing approach across channels
- How the integration of digital and physical experiences will shape marketing
- How an integrated campaign boosted revenue for an HVAC company
Who Is David Penna?
With over 20 years of experience in creative media, David’s journey in the industry began with a passion for photography and videography. His hands-on approach and deep understanding of the marketing process have been instrumental in the agency's success, making it a go-to partner for brands looking to make a lasting impact in their industries.
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