BACKGROUND
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12Volt Solutions, a leading provider of plug-and-play remote car starters, partnered with VARIABLE to enhance their online presence, drive sales, and improve customer engagement. With a strong focus on digital advertising, graphic design, and SEO optimization for their Shopify site, VARIABLE implemented a holistic marketing strategy to boost performance across multiple platforms.
STRATEGY
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VARIABLE took a multi-channel approach to drive sales and brand awareness:
GOOGLE ADS
Focused on driving traffic and maximizing return on ad spend (ROAS) through targeted campaigns.
META ADS
Focused on driving traffic and maximizing return on ad spend (ROAS) through targeted campaigns.
ATTENTIVE SMS MARKETING
Focused on driving traffic and maximizing return on ad spend (ROAS) through targeted campaigns.
CAMPAIGNS & JOURNEYS
Focused on driving traffic and maximizing return on ad spend (ROAS) through targeted campaigns.
SEO & SHOPIFY OPTIMIZATION
Focused on driving traffic and maximizing return on ad spend (ROAS) through targeted campaigns.
RESULTS
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12-MONTH PERFORMANCE
Over the course of the year (June 2023 - June 2024), VARIABLE's efforts brought impressive results, showing how a comprehensive strategy can transform a business:
$4.57M
Total Revenue Generated
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11.4X
ROA
$402,333
Total Cost
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14,825
Conversions
Highlights: Introduction of Attentive SMS marketing resulted in a 49.5x ROAS, driving $1.4M in revenue.
BREAKDOWN BY PLATFORM:
Google: Achieved 9.8x ROAS with $2.54M in revenue and 6,553 conversions. The strategic use of Google Ads effectively pushed promotions and increased brand visibility.
Meta: Generated $621K in revenue with a 5.4x ROAS. Ads were tailored to each platform, running across multiple ad variations to combat creative fatigue.
Attentive: Our SMS marketing strategy resulted in $1.4M revenue with an exceptional 49.5x ROAS. Prior to our involvement, no SMS strategy existed, demonstrating the substantial impact of this addition.
Campaigns & Journeys: Drove a combined $1.4M in revenue, with ROAS of 17.7x and 283.1x, respectively.
BLACK FRIDAY & CYBER MONDAY (2023)
VARIABLE's dedicated BFCM campaigns generated over $1M in revenue in just 16 days:
Early Access & Sale Extension: Launched early access campaigns before the official sale, generating $30K. The urgency of ending sales, followed by extensions, led to an additional $64K.
Results: $1.09M revenue and a 37.5x ROAS across all platforms.
Google: Customized campaigns brought $594K in revenue with a 33.5x ROAS.
Meta: A+SC campaigns with 24 ads generated $156K in revenue and a 21.8x ROAS.
Attentive: SMS campaigns led to $339K in revenue, with a 393% increase in sign-ups before BFCM.
LEAP DAY FLASH SALE (2024)
To test sprint sales and urgency tactics, VARIABLE introduced a 48-hour flash sale:
Total Revenue: $64,879
ROAS: 26.7x
Google: $23,652 in revenue, ROAS of 21.9x
Meta: $13,173 in revenue, ROAS of 25.6x
Attentive: $28,054 in revenue, ROAS of 33.7x
The flash sale proved the effectiveness of short-term, high-urgency promotions.
CONCLUSION
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VARIABLE’s partnership with 12Volt Solutions demonstrates the power of an integrated marketing approach. By leveraging platforms like Google, Meta, and Attentive, VARIABLE maximized 12Volt’s reach and drove significant revenue growth. Whether through data-driven ad campaigns, innovative SMS marketing, or strategic site optimization, VARIABLE continues to support 12Volt in scaling their e-commerce success.
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