Artificial Intelligence (AI) Policy

Effective Date: 3/13/2025
Last Updated: 8/22/2025

VARIABLE is committed to responsible innovation. As part of our services, we may use Artificial Intelligence (“AI”) tools and technologies to enhance creativity, efficiency, and strategic outcomes for our clients. This policy explains how we incorporate AI into our work, the standards we uphold, and the safeguards we maintain to protect our clients and their brands.

1. Purpose of AI in Our Work

We use AI as a supporting tool, never as a substitute for human creativity, expertise, or strategy. Our team leverages AI to:

• Conduct research and trend analysis

• Support idea generation and creative development

• Assist with content drafting and variations

• Improve workflow efficiency and productivity

All client-facing deliverables are created, reviewed, and approved by our human team members.

2. Human Oversight

Every output generated with the assistance of AI is subject to review, editing, and final approval by our professional staff. AI serves as an enhancement, not an autonomous creator. We ensure that the final work aligns with our quality standards and the unique needs of each client.

3. Data Privacy & Confidentiality

We prioritize the security of client information. When using AI systems, we:

• Do not input confidential or proprietary client data into public or unsecured AI tools.

• Utilize secure platforms and follow best practices for data protection.

• Ensure compliance with applicable privacy and confidentiality agreements.

4. Intellectual Property

Content developed with AI support is always customized and refined by our team. We take steps to verify originality and ensure that deliverables do not infringe on third-party intellectual property rights. Clients retain the rights to all final approved deliverables.

5. Ethical Use of AI

We are committed to responsible and ethical use of AI. This includes:

• Avoiding reliance on AI outputs that may contain bias, misinformation, or inaccuracies.

• Upholding transparency with clients about when and how AI is used.

• Using AI in a manner that aligns with our agency values of integrity, accountability, and creativity.

6. Limitations of AI

AI technologies are evolving, and while they provide efficiencies and insights, they are not infallible. Outputs may require adjustment, validation, and human refinement. VARIABLE does not guarantee the accuracy of raw AI outputs, and clients can trust that our human oversight ensures the quality of all final deliverables.

7. Continuous Improvement

As AI technologies advance, VARIABLE will regularly review and update this policy to reflect best practices, legal requirements, and our commitment to client success.

8. Contact

If you have questions about our use of AI or this policy, please contact us at:

VARIABLE
hello@variable.systems
918.571.4011
7134 S Yale Ave, Suite 150
Tulsa, OK 74136